Transform Your Business with 24+ Years of Expertise in Strategic Growth and Innovation.
If your business has plateaued, your marketing isn’t converting, or you can’t work out what’s actually holding you back, I can help. I’ve spent 24 years building, scaling, and turning around businesses. I know what works, what doesn’t, and where the money is being left on the table.
I work directly with business owners as a hands-on strategic partner. Not a slide deck and a handshake. I get into the detail. Operations, marketing, commercial strategy. I make the changes that shift the numbers.
What You Get When You Work With Me
I’ve operated across the UK, US, and international markets for over two decades. This isn’t advisory from the sidelines. I get involved.
24 Years of Business Growth
I've worked through every shift the market has thrown up. Online retail, service businesses, bricks and mortar, multi-channel. I've seen what kills businesses and what makes them scale.
A Track Record That Speaks
I've driven growth for brands like Hackett, McAfee, Pepe Jeans, and Grenade through my agency Bing Digital. I apply that same thinking directly to the businesses I partner with.
Built Around Your Business
No templated playbook. I assess where you are, identify what's broken or missing, and put a plan together that fits your business, your market, and your goals.
Most business owners I speak to are in one of two positions. Either the business has hit a wall and nothing they try seems to move the needle, or the business is ticking along but they know it should be doing more. They just can’t see what needs to change.
That’s where I come in. I look at your business with fresh eyes and 24 years of pattern recognition. I identify the gaps in your marketing, the inefficiencies in your operations, and the commercial opportunities you’re not capitalising on. Then I help you fix them, or I fix them myself.
This isn’t about motivation or mindset. It’s about making the right structural and strategic changes that produce measurable results.
Sometimes you’re too close to your own business to see what’s going wrong. I bring an outside perspective combined with deep operational knowledge. Customer acquisition, conversion, supply chain, margins, digital strategy, team structure. I don’t just tell you what to do. I show you why it matters and help you get it done.
“I’ve built and scaled businesses from startup to multi-million pound turnover. Now I do the same thing for other business owners, with the weight of a full agency’s capability behind me and none of the fluff.”
Jon Billingsley,
Award Winning E-Commerce Expert & Investor
Sometimes all a business needs is a fresh pair of eyes. Someone who can see things from a different perspective and implement change – whether that’s updating technology, streamlining processes or renegotiating creditor agreements.
Investment done right
Most businesses aren’t run by people who read startup blogs. They’re run by people who built something from nothing and have been grinding for years. Walking away isn’t simple. Scaling feels risky. And bringing someone in feels like giving up control.
Immediate Acquisition
Transformation Process
Exit Strategy or Retirement
Most businesses aren’t started by entrepreneurs. They’re created by owner-managers, who struggle to walk away after all their years of hard work. While the logical next step is winding up the business, you can’t simply drop your employees and run.
We get it. That’s exactly why we provide our investment and transformation solution…
The process
Many businesses struggle to achieve sustainable growth because they aren’t structured correctly or don’t have the right strategies in place to attract and retain customers.
At Axis Shift, we take a case-by-case approach to identify and address these challenges. Our expert marketing and consultancy services are designed to streamline your operations, enhance your marketing efforts, and drive your business growth, ensuring you reach your full potential.
Identify What's Holding You Back
I audit your business top to bottom. Marketing performance, unit economics, operations, customer data, competitive positioning. No assumptions. Just a clear picture of where the problems and opportunities sit.
Build the Plan
Based on what I find, I put together a focused action plan. Not a 60-page document that collects dust. A practical, prioritised roadmap that targets the changes with the biggest commercial impact first.
Execute and Grow
This is where most consultants stop and I keep going. I help implement the plan. Restructuring your ad spend, renegotiating supplier terms, overhauling your site, launching into new channels. I stay involved until the results are there.
Every business I work with is different, so the way we work together should be too. I can advise on a consultancy basis, invest directly, take an equity position, or combine approaches depending on what your business needs. Some owners want me deeply embedded. Others want a strategic sounding board they can call on. Either way, the goal is the same: get your business growing again.
About Me
As a Investor, with a proven track record in eCommerce, I am known for partnering with underperforming brands to radically transform their market performance.
Jon Billingsley, Axis Shift
I’ve spent over 24 years working with businesses of all sizes, from startups to established brands turning over millions. In that time I’ve learned that most businesses don’t fail because of a bad product or a lack of effort. They stall because something specific is blocking them, and the owner is too close to see it. Finding that blocker and removing it is what I do.
I built a business into a multi-award-winning agency, working with brands like Hackett, McAfee, Pepe Jeans, and Grenade. Clients kept asking me the same question: “Why don’t you run your own businesses?” Axis Shift is the answer.
Now I work directly with business owners as a strategic partner. I bring everything I’ve learned from two decades of agency work and apply it hands-on to businesses that need it. Marketing, operations, platform strategy, commercial planning. Whatever is needed to move things forward.
What I look for: I typically partner with businesses that have been trading for 3-4+ years, are turning over around the million mark or above, and have an owner who knows the potential is there but hasn’t been able to unlock it alone. Online businesses are my strongest suit, but I work with bricks and mortar operations too.
How to get started
Choosing who to bring into your business is a big decision. It has to be someone you trust, someone who understands your market, and someone who will actually deliver. Book a consultation and we’ll talk through where your business is, what’s getting in the way, and whether working together makes sense. No hard sell. Just a straight conversation.
Arrange a consultation to talk more about your ecommerce and how we can help